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Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.Also like Stories on other social apps, these videos will vanish in a day.Zoosk says the blur fades over 40 seconds, but you can tap “Add Blur” whenever you like to remain hidden.“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.And they’re meant to be a combination of photos and videos, similar to what’s available on Lively.Plus, you can narrate the content if you’d like, to describe the imagery you’re showing.
So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.
But these newer dating apps like Lively, Bumble and Hinge aren’t alone in making video a key feature in their updated user experiences.
Even longtime dating giant is getting into the video game.
Bumble says it decided to hold the feature back because it would make more sense from an engineering perspective to launch it in the rebuilt app arriving this fall.
That version of the app will support Bumble Bizz, but will also introduce features that let you craft different profiles for dating, friends, and professional networking.
Shortly after, Bumble will roll out its own video support as well.